Chapter Four - Your brand
Chapter Four Your Brand The strangest thing about the human condition is that throughout school, we are given the same information, the same standardized tests, sometimes even a uniform if you went to a private school, and we’re more or less trained to blend in and conform to an idea of normal. At least, there is a defined expectation that we get used to, or else you become that odd child who has strayed from the norm just far enough to be pointed out to your classmates. It takes a lot of courage to stand out, to be different, to be heard, so we have to unlearn those tendencies to fit in. We have to lose sight of shore, to create from a personal place that isn’t attached to something known and safe. You have to let your inside voice come out somehow in your art, boldly and unapologetically, refined for the context of your audience. Finding that voice, that unique point of view, that style of consistent delivery, becomes your brand. You can’t just unlock your brand or sudden...